How to Launch a Token the Right Way
Join the Token Launch Success Webinar + ZKsync, EigenLayer, & Adventure Gold Launch on Tally
Welcome back to the Tally Newsletter, friends.
Attempting to touch everything that’s happened in the past few months, let alone weeks, would be akin to trying to mop the ocean. A new *potentially* pro-crypto U.S. administration (RIP Gary Gensler), market all-time highs, meme coin frenzy, trying to appease the all-mighty, moody X algorithm; the real question is: what hasn’t happened?
The truth is you’re probably overwhelmed with the ubiquity of hot-takes, social posturing, & financial froth of the crypto arena. But don’t fret, friend. Alas, we’re here to cut through the noise & enrich your information diet with the highest signal news, tools, & resources from the DAO world.
Let’s dive in, we’re happy you’re here.
✦ How to Launch a Token the Right Way
Look, everyone is launching a token right now. But not everyone is launching it the right way. Launching a token is the — if not one of — most consequential days of a protocol’s lifecycle. The amount of time, consideration, & planning invested in launch strategy should reflect the incredible importance of the the launch itself.
But successfully launching token is hard, really hard. How do you ensure all stakeholders are happy? How do you setup your protocol for longterm success? What is the best technology stack? How do you capitalize on community engagement? Governance? Delegation? Staking?
The noise can be deafening & we see core teams make critical mistakes in the launch phase. So, it’s webinar time.
Tally CEO & Co-founder Dennison Bertram will give you an actionable, step-by-step guide on how to successfully launch a token & maintain that success through the long haul. The largest decentralized protocols in the ecosystem trust Tally to launch & govern their token (Arbitrum, ZKsync, EigenLayer, Wormhole). With over $80 billion managed on Tally & a proven history of successful token launches, this is your answer to bulletproofing protocol token launch strategy.
Join us next Thursday, January 23rd at 12:00pm ET for the Token Launch Success with Tally Webinar. RSVP here.
❉ New Protocols on Tally
New protocols continue to trust Tally to launch & operate their protocol onchain. Don’t believe us? Take a look.
ZKsync launches on Tally with ZK Nation, EigenLayer introduces EigenGov & council based governance with Tally leading the technical implementation, & Adventure Gold brings the Loot Community & future of fully onchain games to the Tally platform.
Keep an eye out for more exciting launches in 2025!
↗ Staker Poised to Supercharge Governance
Veteran Tally Newsletter subscribers are well aware Governance Staking has been cooking behind the scenes at Tally with Staker.
Staker is the web3-native answer to aligning protocols with token holders. Protocols generate value, whether through revenue sharing or controlled inflation, and share it with token holders who are actively contributing to long-term governance. Rewards are distributed to token holders based on governance participation parameters set by the protocol. Operators, foundations, investors, and the wider community become aligned with long-term success as the protocol becomes more secure through long-term aligned governance.
via The Staker Era
The Arbitrum DAO passed a proposal to begin exploring staking implementation late last year, the Uniswap DAO continues to move closer to activating staking, & a complete audit of Tally’s Staker implementation was just completed by Sherlock with fantastic results.
⁂ Important Reading
The State of DAO Security (DAOstar)
Unlocking Confidential Onchain Governance with Inco
Uniswap Foundation 2024 Wrap Community Call Highlights
Tally + Governor: Tools of the Trade
☻ DAO TALK
If you’re not listening to DAO talk, why?
Fin.
As always, subscribe and follow us on X for the latest news, research, & launches.
See you in the next one friends.
Power to the builders.
-Tommy