ICO project log 08: behind the daily drop
no production team. no agency. no playbook. just shipping a video every day.
Over the next 60 days, we’re documenting every step of what it looks like to launch a token the right way, in the United States, in 2026.
This is the project log: a written companion to each daily video. Short updates on what we’re working on, what’s blocking us, and what we’re learning along the way.
Day 15/60
Today’s a different kind of episode. Instead of product updates or strategy sessions, this one’s about the production itself: how we’re actually making this series, what the workflow looks like, and what we’re learning along the way.
The operational side
The 60 Days series runs on a pretty simple system. We plan two to three days ahead, max. There’s a source of truth doc that tracks every episode, and a shared drive where everything gets uploaded once it’s finished.
Every episode also gets translated into Korean for our audience on Twitter and Telegram. That’s been part of the workflow from day one: we’re not treating international distribution as an afterthought.
We have some collaboration episodes coming with partners. We’re not going to say who yet, but those take more planning than the standard daily drops and we’re excited about them.
Building the plane while flying it
We didn’t have the infrastructure for daily video production when this started. We built it as we went. That means the early days were messy: consistently running out of storage, running out of battery, having to airdrop files between devices, mic quality all over the place. If you go back and watch the first few episodes, you can see it.
It’s improving. That’s the point.
A quick production tip for anyone trying something similar: the Blackmagic app for iPhone gets you significantly better video quality than the native camera app. The tradeoff is storage. It eats through it fast.
The hardest part of the edit
The real challenge isn’t filming. It’s cutting. We’re taking hours of footage and conversations and compressing them into two to three minutes. The hardest part of any edit is deciding what to leave out when all of it feels important.
The other constraint is legal. We have to be very careful about the language in every episode. Compliance can’t be a post-production checkbox for us. We review content before it goes out, and that means certain conversations, no matter how interesting, get trimmed or reframed to stay within the guidelines.
The visual evolution
If you’ve been following along, you’ve probably noticed the graphics getting better. Title cards, Substack artwork, YouTube thumbnails, livestream layouts: all of it is evolving as we go. The reality of daily production is that you ship and improve.
That’s going to keep getting better. The team is starting to come together in person more. Dennison’s in Denver, the rest across the globe, and as we get into the final stretch leading up to launch, the production quality will step up. We’re meeting with clients, running team sessions, and building toward a level of polish that matches the stakes.
The throughline
The whole reason we’re doing this series is to show you what it actually takes to launch a token. Our wins, our failures, the unglamorous operational reality of shipping something every single day. You’re going to learn a lot by watching this, but honestly, we’re learning just as much by doing it. The workflow connections and process improvements that come from forcing yourself to produce daily content are serendipitous in a way you can’t plan for.
That’s the bet: build in public, get better in public, and by day 60, have something worth pointing to.
We’re documenting everything: the legal sequencing, the tax strategy, the custody setup, the go-to-market, all of it. If you’re building in crypto and thinking about launching a token, this is the playbook we wish existed.
Disclaimer: This content is for informational and educational purposes only. Nothing in this series constitutes financial advice, investment advice, or a solicitation to buy or sell any token or security.