We're launching an ICO
We're launching an ICO. And over the next 60 days, we're documenting the entire process to show what it actually takes to do it the right way.
Where it started
Six years ago when we first started Tally, the core idea was simple:
What if the cost of capital formation could approach zero?
And what if organizations could be created and operated in software instead of being stitched together with paperwork and intermediaries?
That question never really went away. In fact, it just got harder.
Over the last six years, we’ve helped power some of the most important systems in crypto. More than a million people have used software we support. Over a billion dollars has moved through it. And tens of billions of dollars sit behind systems that rely on it.
What that experience has made very clear is this: capital formation is the hardest problem in the stack, and it’s the one that matters the most.
Why ICOs
At their best, ICOs are a way to form capital in the open — without gatekeepers, without backroom deals, and without pretending the hard parts don’t exist. At their worst they’re rushed, opaque, and treated like hype events. They break trust and hurt people.
The problem isn’t the idea. The problem is skipping the work necessary to do the idea right. If on-chain systems are going to be durable, capital formation can’t be improvised or hidden or pushed offshore. It has to be designed carefully and done in the open.
This is what we mean when we talk about on-chain capital markets. And that’s why we’re doing this: and why we’re doing it publicly.
Over the next 60 days, we’re going to show how we think about an ICO from first principles. The legal questions, the design decisions, the trade-offs, and the parts that don’t work the first time. We’re going to work on what we think is the right way to launch a token in America in 2026.
We’re using our own tools and our own process as the case study, because the only honest way to do this is under real conditions with real constraints. Some of our decisions will change. Some of our ideas won’t survive review. And we’re going to show that, too.
If you care about the future of capital formation and how ICOs and on-chain capital markets actually get built, follow along.
We’re going to be showing all of our work.
Tally is the platform to launch tokens, raise capital, and scale. Faster, cheaper, and more globally accessible than IPOs or venture rounds. Over the next 60 days, we're showing exactly how.
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